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Manager Marketing & Communicatie

Yvo Janssen

Yvo Janssen

I joined Boer & Croon in 2021 as marketing & communications manager. The department focuses on four goals:
  1. Increasing brand and name awareness
  2. Creating new customer relationships
  3. Building an employer brand for the recruitment of new employees
  4. Strengthening the Boer & Croon network and internal culture
Following my training as a television journalist, I spent 15 years in the media industry. 2004, I transitioned to marketing and communication roles at national and international organisations. Notably, I was involved in the Volvo Ocean Race, a renowned round-the-world sailing competition, for about 12 years. This experience allowed me to hone my skills in managing high-profile events. For more details, please refer to my LinkedIn profile.
 With this broad background, I joined Boer & Croon, where I drew on my knowledge and vast experience to create a marcom strategy. I work with my colleagues daily and enjoy making videos, texts, and photography and organising small and large events.