With the energy of a start-up company, the Red Cross began providing emergency aid on Dutch soil. Due to the duration and scale of the operation, a number of operational sticking points had to be resolved. Jessy Lamers, Associate Partner Boer & Croon, explains how this reputable organisation also tackled these issues head on.
The Red Cross
Due to the unprecedented scale of this operation, for the first time paid support staff was needed. This required a major shift for the Red Cross, which had no experience with the financial, legal and other operational processes that are needed to successfully manage such an operation. Jessy Lamers, Associate Partner and member of the Boer & Croon Operations CEO/COO community, set up the operational section that was needed to be able to provide this help.
You were asked by the Red Cross to set up that operational structure. What was the situation?
SITUATION: TYPICAL START-UP SITUATION
"The Red Cross has been tremendously vigilant and quick to respond to the request of the GGD regions. The Red Cross had never had to provide help on such a scale before. And that within a very short time. Setting up essential back office processes demanded a lot of attention Director of National Operations Red Cross Heleen van den Berg then asked Boer & Croon to set up the underlying business operational processes."
How did you go about that and which business operational processes are you referring to?
APPROACH: ANALYSIS AND PLAN WITH A MULTIDISCIPLINARY TEAM
Quickly putting things in order
"The processes that we dealt with were financial and legal, planning, onboarding and, of course, personnel administration. By getting the operation and underlying processes up and running smoothly, the Red Cross has its hands free to make a difference in what really matters: providing emergency aid. This operation underpinned the strategic ambitions of the Red Cross. By aligning the operation seamlessly with these ambitions, we were able to put our affairs in order quickly, restore calm and the organisation was able to focus on the future."
"Together with a partner, a temporary employment agency, we were able to make sure that the testing and vaccination lanes could be staffed. Thanks to the good name of the Red Cross, we were able to recruit good people fairly easily, even when other employment agencies were no longer able to do so."