Anouk ter Laak Associate Partner Boer & Croon
'Every place I enter, my 30 years of experience are very useful. With my analytical mind, I quickly see what needs to change and I immediately make a plan. The most important thing is to get to know the people who have to implement our plan. I am result-oriented and I find it most important that when I leave, the changes I have implemented are really embedded in the organisation. This could be a complete transformation, a process optimisation or cost savings.'
'If you want to take a company from A to B, you must first scrutinise all the processes.'
'That was an exceptionally good learning experience, where I learned, in a structured way, to tackle challenges, define actions and achieve results. I have benefited from that throughout my professional life. After six years, I switched to Douwe Egberts, then part of US-based Sara Lee. I started as Marketing Manager in a quite unique collaboration with Philips. We developed and later introduced the Senseo concept. Following that, I became responsible for the Douwe Egberts Gifts loyalty programme. At the time, over 4.5 million customers faithfully saved up points for years and then, once every few years, went to a sort of shop warehouse in a dreary industrial park to collect their gift. Over a million loyal DE consumers came there every year to redeem their points for gifts.'
'Under my leadership, we developed a new shop and café concept to establish a true brand and coffee experience in the centre of several (mid-)large cities, where customers could enjoy the best coffee and at the same time pick up and look at their gifts. I, as General Manager, developed the loyalty programme with 100 staff and 11 shops in this set-up and subsequently managed it for several years.'
The right people
Efficient operation and happy people
´There was a strong focus on sustainability. SVZ purchased fresh fruit and vegetables and processed them into purees or concentrates, eventually making it into products like ice cream or fruit juice. Our sustainability policy focused on sustainable farming from the fields to the factory, efficient operations and happy people. Our customers want a product that is sustainably produced. Importantly, the ingredients we supplied met the customer's sustainability criteria. In my commissions, I also focus on sustainability, alongside commercial matters and HR.´