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He was foreordained to work as a graphic designer, but his career took a completely different turn. It became instead a far from predictable career in aviation, healthcare, electronics and postal and parcel delivery. He is a strategic thinker and enthusiastic speaker. Rob Brakenhoff talks just as easily about the liberalisation of the postal market with a minister as he does with a part-time mail deliverer from Sandd. Rob was the last CEO of this company until it was taken over by PostNL. He has now joined Boer & Croon as an interim CEO/COO.